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HBL PSL will be working jointly with TikTok to produce bespoke content for TikTok users along with supporting the contributions of the existent fan base that follows the league intensely. While the TikTok creators will get a chance to engage and produce content on the platform that has millions of users around the globe.
“The PCB and the HBL Pakistan Super League have always endeavored to explore partnerships and collaborations that can help engage with our fans all around the world," the PCB Commercial Director and Head of HBL PSL Babar Hamid said in a statement.
He added, “TikTok is one of the most popular platforms these days and it has taken the world by a storm which makes this partnership very exciting for us. Pakistan has a big TikTok following and majority of the followers are passionate about cricket. The popularity of the HBL PSL can be gauged by the overwhelming response that our HBL PSL 6 anthem Groove Mera received on TikTok."
The tournament will resume on the 9th of June as per the new fixture and the league authority look forward to the new journey with the video platform. Babar Hamid further said,“We look forward to the start of an exciting journey with TikTok with the start of the Abu Dhabi-leg on 9 June. Our entire staff along with the franchises and all stakeholders have worked really hard and I am sure the efforts will be rewarded with quality cricket action at the Sheikh Zayed Stadium.”
