Coca-Cola, a popular brand of carbonated soft drinks, has formed a partnership with the International Cricket Council (ICC) in preparation for the forthcoming ICC ODI Men's Cricket World Cup 2023, which is scheduled to take place in India in October.

Coca-Cola announced on Friday that it will be the exclusive non-alcoholic beverage partner of the ICC for the impending Cricket World Cup.

“Coca-Cola and The International Cricket Council (ICC) once again teamed up for the upcoming 2023 ICC Men's Cricket World Cup,” said a joint statement. "The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC," it added.

Coca-Cola plans to use this occasion to foster a legacy of togetherness and instill real sportsmanship among fans all across the world through a number of online and offline activations. The company intends to keep in touch with its patrons and discuss their love of their favorite sport.

We believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands, and cricket. Our brand activations will engage consumers through innovative offline and online promotions and create memorable experiences for sports fans,” said Arnab Roy, Coca-Cola India Vice President.

"We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions,” ICC Chief Commercial Officer Anurag Dahiya said.